Mainstream smart home decoration customization !
Source: BOKA Publication time：2020-10-08
Internet home furnishings set sail in a prosperous era, with unlimited development potential.
Since 2015, Internet home decoration has achieved a blowout development in China. According to the report released by AI media consulting, an authoritative research institution, the market scale of China's Internet home decoration reached 210.37 billion yuan in 2016, and it is expected that the market scale will maintain rapid growth in the next few years, and it is expected to increase to 594.12 billion yuan by 2019. The traditional home decoration industry has entered a period of deep restructuring driven by the Internet. The effective organization of home decoration elements and the integration of ecological chain have become the top priority of the strategy of new home decoration formats.
Especially after entering 2016, the time difference between the companies starting from the o2o platform enterprises with simple home decoration and the enterprises with vertical business structure has shown a smaller and smaller trend. For example, "Tuba rabbit" as one of the larger Internet traffic platforms, has gradually entered the self-supporting decoration market; and "love space", once one of the vertical business representatives, is also actively expanding and enriching the upstream and downstream industrial chain of home decoration, gradually transforming into a platform based business model. It is obvious that in the future, who can take the lead in unblocking and straightening out the relationship between the upstream and downstream industrial chains will be able to take the lead in this market.
After all, one stop has become the mainstream, and healthy Internet customization needs.
For thousands of households, decoration is an unparalleled "event". Various defects in the traditional home decoration industry, such as shoddy workmanship, shoddy goods, uneven quality of craftsmen in the decoration team, strong mobility, decoration pollution and other diseases, are increasingly stimulating the sensitive nerves of consumers. Internet home decoration, with the unique advantages of one-stop service, such as convenience, transparency, delicacy, personalization and high cost performance, has gradually become one of the important entrances for the first intimate contact with smart home. The uniform standardized hard decoration mode has caused aesthetic fatigue to consumers. It is also one of the shortcomings of hard decoration that the cost is calculated according to the price. Under the Internet plus new O2O mode, online experience gives designers more space to think. The birth of virtual design also saves a lot of design cost. Offline experience, online transaction mode gives consumers more human consumption experience, and under the premise of low cost, under the premise of big data, giving the possibility of customized soft loading unlimited, and fully improving the consumer experience. The sense of gain and happiness.
A new journey of smart home customization
If we say that the standardized home decoration is only the standardized operation on the traditional assembly line, then the only customized soft decoration developed on this basis is like the exclusive product produced by the craftsman, which is more elaborate and full of the owner's personal characteristics and implication.
Under the big system of intelligent home decoration, intelligent whole house, as an indispensable and important system, is deeply valued by consumers and producers. In recent years, more brands at all levels at home and abroad are gradually involved in the whole house intelligent sector, hoping to cut a big cake in this market. Starting from its own stable manufacturing foundation, parka customized smart home selects superior projects, deeply cultivates the product chain, and plants the needs of the people. On the basis of the maturity and growth of the whole house customization, it joins the Internet of things ecological chain, and truly realizes the great goal of intelligent customization of the whole house.
Since 2015, Internet home decoration has achieved a blowout development in China. According to the report released by AI media consulting, an authoritative research institution, the market scale of China's Internet home decoration reached 210.37 billion yuan in 2016, and it is expected that the market scale will maintain rapid growth in the next few years, and it is expected to increase to 594.12 billion yuan by 2019. The traditional home decoration industry has entered a period of deep restructuring driven by the Internet. The effective organization of home decoration elements and the integration of ecological chain have become the top priority of the strategy of new home decoration formats.
Especially after entering 2016, the time difference between the companies starting from the o2o platform enterprises with simple home decoration and the enterprises with vertical business structure has shown a smaller and smaller trend. For example, "Tuba rabbit" as one of the larger Internet traffic platforms, has gradually entered the self-supporting decoration market; and "love space", once one of the vertical business representatives, is also actively expanding and enriching the upstream and downstream industrial chain of home decoration, gradually transforming into a platform based business model. It is obvious that in the future, who can take the lead in unblocking and straightening out the relationship between the upstream and downstream industrial chains will be able to take the lead in this market.
After all, one stop has become the mainstream, and healthy Internet customization needs.
For thousands of households, decoration is an unparalleled "event". Various defects in the traditional home decoration industry, such as shoddy workmanship, shoddy goods, uneven quality of craftsmen in the decoration team, strong mobility, decoration pollution and other diseases, are increasingly stimulating the sensitive nerves of consumers. Internet home decoration, with the unique advantages of one-stop service, such as convenience, transparency, delicacy, personalization and high cost performance, has gradually become one of the important entrances for the first intimate contact with smart home. The uniform standardized hard decoration mode has caused aesthetic fatigue to consumers. It is also one of the shortcomings of hard decoration that the cost is calculated according to the price. Under the Internet plus new O2O mode, online experience gives designers more space to think. The birth of virtual design also saves a lot of design cost. Offline experience, online transaction mode gives consumers more human consumption experience, and under the premise of low cost, under the premise of big data, giving the possibility of customized soft loading unlimited, and fully improving the consumer experience. The sense of gain and happiness.
A new journey of smart home customization
If we say that the standardized home decoration is only the standardized operation on the traditional assembly line, then the only customized soft decoration developed on this basis is like the exclusive product produced by the craftsman, which is more elaborate and full of the owner's personal characteristics and implication.
Under the big system of intelligent home decoration, intelligent whole house, as an indispensable and important system, is deeply valued by consumers and producers. In recent years, more brands at all levels at home and abroad are gradually involved in the whole house intelligent sector, hoping to cut a big cake in this market. Starting from its own stable manufacturing foundation, parka customized smart home selects superior projects, deeply cultivates the product chain, and plants the needs of the people. On the basis of the maturity and growth of the whole house customization, it joins the Internet of things ecological chain, and truly realizes the great goal of intelligent customization of the whole house.